Products and Services
EverettYoung offers Strategic and Execution consulting engagements to help organizations achieve their growth and cyber defense goals.
Strategic engagements are fixed-price and defined-deliverable engagements designed to develop strategic direction for your cyber operations or product team. They help to establish and structure the hypothesis that drives your business decision making and create the foundations required to drive your organization forward.
Strategy is meaningless without execution, and our Execution engagements are designed to implement strategic plans effectively. Execution engagements are typically longer duration engagements that involve our consultants working with your team to implement your chosen strategy. They are scoped for each engagement in a Statement of Work, and are billed at T&M rates.
For Cyber Operations Teams
Expert services to enable your network defenders
Cybersecurity User Research
Engagement Summary:
This engagement applies human-centered design methodologies to identify and solve operational friction points within your cybersecurity organization. Through structured user interviews with distinct personas (SOC analysts, detection engineers, cloud architects), we document actual workflows, pain points, and implemented workarounds that may be impeding your team's effectiveness.
Our objective in User Research is to document, contextualize, and understand frustrations of your key team members in terms of the organizational goals they are trying to pursue. For example, understanding the "why" behind a detection engineer's excessive time spent on documenting response SOPs could be the key to unblocking a systematic delay in the release lifecycle of new detections to novel threats. Understanding these impacts as they relate to team and organizational goals allows us to diagnose and propose scalable solutions using technology, process, or a combination of both.
Our workshopping approach distinguishes our methodology. Rather than delivering prescriptive recommendations out of context with your business reality, we workshop multiple viable pathways with explicit tradeoffs, validation methods, and resource estimates, ensuring stakeholder buy-in and ownership of the chosen direction. The final action plan provides concrete implementation guidance including timelines, budgets, and specific process, organizational, and technology change recommendations.
Includes:
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In-depth user interview sessions across team job roles and personas to gain deep understanding of capabilities and gaps of the team or organization
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Initial findings report with interactive sessions to discuss and refine initial findings with key stakeholders.
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Approach Options workshop takes the refined initial findings from user reviews and stakeholder workshops, and presents potential courses of action, tradeoffs, and strategic decisions.
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Delivery of a detailed Action Plan with implementation steps, timelines, and budgets covering the agreed-upon solution(s), providing a roadmap to achieve strategic objectives.
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Transition document for maintaining capabilities post-engagement
Engagement type:
Execution
Pricing:
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Scoped engagement detailed in a Statement of Work, billed at T&M rates
Technology Evaluation and Acquisition
Engagement Summary:
This engagement provides structured support for evaluating and procuring cybersecurity technologies following the identification of capability gaps. We manage the complex evaluation process from requirements definition through proof-of-concept, testing, and vendor selection, reducing both procurement risk and the time burden on your security team. The engagement begins with a required capability analysis (which may leverage findings from a prior user research engagement) and develops a data-driven business case quantifying the problem scope and appropriate budget allocation.
Throughout the process, we provide subject-matter expertise to your legal and procurement teams to support enterprise procurement and contracting processes. This systematic approach ensures technology decisions are grounded in documented user requirements and demonstrable value, rather than vendor promises or feature comparisons alone.
Includes:
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Required capability analysis workshops with stakeholders, including technical and business stakeholders (prior User Research engagement is recommended, but not required)
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Data-driven business case development with budget recommendations based on required capabilities and intended business and risk outcomes
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RFx development and tender process management
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Initial technology evaluation against frameworks
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POC facilitation and testing coordination along with business and technical stakeholders
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Final technology evaluation support aligned to business case
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Subject-matter expert support for legal and procurement teams
Engagement type:
Execution
Pricing:
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Scoped engagement detailed in a Statement of Work, billed at T&M rates
For Product and GTM Teams
Expert services to accelerate your product development and market adoption
Strategic Product Analysis
Engagement Summary:
This engagement delivers actionable strategic guidance for cybersecurity product teams seeking to optimize their product-market fit and go-to-market approach. Unlike traditional strategy consulting that produces high-level generalizations, we focus on identifying specific leverage points and explicit tradeoffs that drive maximum market impact that are unique to your product or service. The engagement is particularly valuable for technical founders who need to transition from product development to market activation, preventing the common pitfall of allowing early sales hires to determine market direction based on their personal networks and experience.
These findings are refined through interactive strategy workshops focused on validating assumptions and aligning stakeholders on available paths forward. The final deliverable presents viable strategic options with clear tradeoffs and an execution summary prioritizing concrete actions, providing either a standalone roadmap or the foundation for a subsequent execution engagement.
Includes:
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Scoping workshop
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Comprehensive strategic analysis including:
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Granular user/buyer profiles and jobs-to-be-done for your product or service
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Value curve analysis for competitive positioning and sales motions
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Competitive intelligence and analysis on key competitors
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Strategic option scenarios with explicit tradeoffs
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Interactive strategy workshops to validate findings
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Final refined strategy documentation with prioritized execution summary, and transition to the strategy owner
Engagement type:
Strategy
Pricing:
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Fixed price engagement
Product and GTM Artifact Development
Engagement Summary:
This engagement translates strategic plans into the tangible assets required for successful market execution. We develop the critical artifacts that enable sales teams, marketing teams, and partners to communicate your value proposition with minimal signal loss, ensuring that your strategic messaging reaches prospective customers intact. The engagement begins with a strategy review session (waived if we developed your strategic plan) to establish alignment on user identification, value drivers, competitive positioning, and current strategic direction.
Each artifact undergoes draft review sessions for iterative refinement before final delivery, which includes handoff to designated owners and user training sessions. This systematic approach ensures your go-to-market teams are equipped with professional-grade materials that accurately represent your strategic positioning and accelerate deal velocity.
Includes:
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Strategy review session (if required)
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Prioritized artifact proposal and work plan, including proposed artifacts for development
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Example deliverables include:
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Annotated sales pitch deck with presentation flow and script
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Solution briefs and website copy
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Demo environment with guided flows
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Service descriptions and proposal templates
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Terms and conditions
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Draft review sessions for iterative refinement with key technical or business stakeholders
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Final delivery with owner handoff to ensure artifacts are maintained and adapted over the long run
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Training sessions for each artifact for your teams that will be required to use in the field
Engagement type:
Execution
Pricing:
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Scoped engagement detailed in a Statement of Work, billed at T&M rates
Technology Alliances Program Development
Engagement Summary:
This engagement assists you in establishing, formalizing, or improving your programmatic engagement with technology partners within your product ecosystem. One of the most underutilized leverage points for technology companies today is the effective use of co-operative or complementary technologies and companies in accelerating one's own growth.
Cybersecurity users and teams operate in a complex and interconnected system of technologies that are required to get their job done. This includes commercial technologies, open-source technologies, home-grown solutions, and manual processes that are refined over time and regularly adapted for use in combat with threat actors.
As a business, understanding and leveraging this technology ecosystem in systematic ways can prove to be highly impactful to the success or failure of your own product.
Includes:
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Current state alliance strategy review workshop with stakeholders to evaluate current program structure and alliances.
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Alliance Strategy Proposal that includes recommended alliance types, structure of agreements, structure of organization, and key alliance outputs and metrics. Proposals include supporting documentation such as: evaluation schemas for each tech alliance type, proposed organizational ownership of tech alliances program, and templates for partnership agreements with clear goals, obligations, cadence, and success critiera.
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Presentation of Strategy Proposal to key business stakeholders
Engagement type:
Strategy
Pricing:
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Fixed price engagement
Channel Partner Program Development
Engagement Summary:
This engagement supports business and GTM leaders with establishing or refining their Channel Partner program to better support growth and strategic objectives. Value Added Resellers (VAR), Solution Integrators (SI), Managed Service Providers (MSP), and a variety of other "solution centric" organizations are a valuable route to market for many technology and service companies. Technology OEMs often struggle with aligning incentives, picking the right channel partners, and establishing a structured program that can actually achieve their objectives.
This engagement assists business leaders with navigating their channel partner strategy, managing deal financials, and mitigating potential channel conflicts to ensure your channel program meets both financial and strategic goals.
Includes:
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Current State Channel Program review workshop(if applicable). If no channel program exists, this effort will be focused on understanding current GTM motions to assess suitability for channel partners.
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Initial Strategic Options proposal. Includes presentation and discussion of options, along with tradeoffs associated with possible viable structures for your channel partner program. Includes organizational roles and responsibilities, staffing levels, program documentation, discounting and incentives matrices, and other key artifacts.
Engagement type:
Strategy
Pricing:
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Fixed price engagement
Custom Solutions
Connect with us to discuss customizing an engagement to your team's specific needs.